![](https://freight.cargo.site/t/original/i/b3b78e3852b720a5f266cfc812f5cfe4748ceea79916003519e172f7da452a86/police2.jpg)
// Police Italy is a premium menswear brand, which operates eleven stores across the UK. As the head of visual merchandising, I made commercial decisions regarding store layouts, mannequin styling, and fixture placement.
As well as this, I also undertook numerous design projects, including presentations for merchandising updates, concepts for window installations and store renovations, and creating in-store signage for promotions.
As well as this, I also undertook numerous design projects, including presentations for merchandising updates, concepts for window installations and store renovations, and creating in-store signage for promotions.
![](https://freight.cargo.site/t/original/i/e90526eeae2957458f6dda21ce3be0b50a95a0874f42061db7ee8472bc6fbdc3/wall-2-01.png)
![](https://freight.cargo.site/t/original/i/b161ebc17b0ea08d865a991c7bc549fbf80998c984ffe16f5dfdba665841e1c4/STORE-FIT-UPDATE2.jpg)
// This presentation showcases concept drawings for future store renovations and fixtures. Taking the brand identity, and applying it to the interior architecture of their retail spaces.
![](https://freight.cargo.site/t/original/i/223f8bb68a681f08e2c662b6a4b048405ef047207293e26fe15745955110abf8/STORE-FIT-UPDATE21.jpg)
![](https://freight.cargo.site/t/original/i/37b528e5ceaf45bbbcc08d52a2ce108e7943cc29870f2382b94451313c986749/STORE-FIT-UPDATE44.jpg)
![](https://freight.cargo.site/t/original/i/3c105f48d3482088a860e5f670be349b0056b31a41cb70c382d13e36eaa80c0e/wall-1-01.png)
![](https://freight.cargo.site/t/original/i/53656246eb70a84c4ce77c0a26cea8831cb11f18fadc51163c1c9c18ee27fe2d/shoe-tables.png)
![](https://freight.cargo.site/t/original/i/bc2f225210bd23cfd43e37c9e21fef26958f77eb720224aebc1496a52d051845/nesting-table.png)
![](https://freight.cargo.site/t/original/i/16d6871e917c629c2881c676945a1ce2a08a15e6a340db2343ea98ac52d9dd57/other.png)
![](https://freight.cargo.site/t/original/i/fc314afd0d84831350196c6cb43f31175f338c000f18df3775e69e7df5c89d7e/STORE-FIT-UPDATE6.jpg)
// The proposed renovation was split into two phases. The first uses the current merchandising kit, before having custom fixtures and fittings created at a later date.
![](https://freight.cargo.site/t/original/i/b61e7b9f8cdde5c59de87c61ee19c9566aa89ea26262513977b73c563c17d306/STORE-FIT-UPDATE12.jpg)
![](https://freight.cargo.site/t/original/i/295ced4e424a1927a32c6d7b028a3a4ec8e96dcf3eb5d9ce57be0b6b51e07b29/STORE-FIT-UPDATE22.jpg)
![](https://freight.cargo.site/t/original/i/d43644b4b9414e1d49ed8b39ae44080ef3a557b7d2c4deac802e92cfca3e3de4/police3.jpg)
![](https://freight.cargo.site/t/original/i/2dc03ad0ec2d4822a98df9bb83fc4751de798ce8aa08535bdb98201caca3a7cc/aw23merch.gif)
// This presentation is an example of the merchandising updates that I would create and send out to stores. All text, illustrations, templates and styling are by me.
![](https://freight.cargo.site/t/original/i/4c563d9cb8896e6eea30cd4349dde95781c1c9b9fcb27f718d5df9d7c2fff77f/AW-FULL-PRICE4.jpg)
![](https://freight.cargo.site/t/original/i/cfcc1f4bd934b5b1cc638fdb5547f0a0ba03f84bab4849f5d7c2c7937ae197ab/AW-FULL-PRICE5.jpg)
![](https://freight.cargo.site/t/original/i/4d49ba352ac5ace810ea06dd43e69091999d75c95634c079e9228b6f3d5e171f/AW-FULL-PRICE6.jpg)
![](https://freight.cargo.site/t/original/i/fdfb347e1dff5566ad5ae3b1493b8a404549a1550281cfcc2005357a09ee4819/AW-FULL-PRICE7.jpg)
![](https://freight.cargo.site/t/original/i/91ecd18712557a70901e1b5e81b775258098a5d167d68d15a5f8cd7bc22ed13a/AW-FULL-PRICE10.jpg)
![](https://freight.cargo.site/t/original/i/07c5c69cfbfa6c6acddfacf28b0f0846109e6220f13ab46365868383b61dd949/police.jpg)
![](https://freight.cargo.site/t/original/i/d7c88ff9312db20ca0be769e434de4eeaaad7059511a77bf8ffde171727f3305/concept.jpg)
// Concept and installation for a summer marketing campaign.