PHASE

Identity & Web Design for Phasestore.co.uk

PHASE is an independent jewellery company based in London. For their branding and art direction, it was key to create a clean and minimal identity, that would complement seasonal collections, and emphasise the brands move towards more opulent designs. This then led to the creation of a new webstore, to create a luxurious and customer-friendly brand experience.

As PHASE is a small independent company, the main focus of this project has been to create cost effective, yet visually interesting design solutions; that can be replicated and reused by the PHASE team.










Website design


Social media posts





Ring size guides






A5 flyers


Packaging




Featured Creatives

Naomi Ngoo
(photography)
Tiffany Riazanova
(model)