// Identity & web design for Phase

// PHASE is an independent jewellery company based in London. For their branding and art direction, it was key to create a clean and minimal identity, that would complement seasonal collections, and emphasise the brands move towards more opulent designs. This then led to the creation of a new webstore, to create a luxurious and customer-friendly brand experience.

As PHASE is a small independent company, the main focus of this project has been to create cost effective, yet visually interesting design solutions; that can be replicated and reused by the PHASE team.
// Website landing page.

// Social media posts created to promote the new site launch and rebrand.
// Bespoke ring sizing charts created for customers to order custom rings online.
// Art direction for “Unicus” collection photoshoot, visually interpreting the themes of “mysticism” “opulence” and “regality”.
// Embossed Leather packaging for jewellery.

Featured Creatives //

Naomi Ngoo
Tiffany Riazanova