![](https://freight.cargo.site/t/original/i/6957d05313712eab19decb8c3cf34568a841231ceb2d31e993ac349ce4588c5d/logo.jpg)
PHASE
// Identity & web design for Phase
// PHASE is an independent jewellery company based in London. For their branding and art direction, it was key to create a clean and minimal identity, that would complement seasonal collections, and emphasise the brands move towards more opulent designs. This then led to the creation of a new webstore, to create a luxurious and customer-friendly brand experience.
As PHASE is a small independent company, the main focus of this project has been to create cost effective, yet visually interesting design solutions; that can be replicated and reused by the PHASE team.
As PHASE is a small independent company, the main focus of this project has been to create cost effective, yet visually interesting design solutions; that can be replicated and reused by the PHASE team.
![](https://freight.cargo.site/t/original/i/343c9af791dcf46f3b334b8d6661c00b6a181b04670fe9906e020f403bb2ae84/website.jpg)
// Website landing page.
![](https://freight.cargo.site/t/original/i/6b8d4677da96dbd84ed8977a1740311ff8065aa283fd0ff761bbd9fdb4ecdef4/website4.jpg)
![](https://freight.cargo.site/t/original/i/09341db87792ef0b75d5604a749fa8f1884b6a28423bb782df0719aa1881610e/website3.jpg)
![](https://freight.cargo.site/t/original/i/0ea3eb0ba04ae7137c263f80458773509c3e7a367ab0202a6ef314d3fcda1607/portfolio-5.jpg)
![](https://freight.cargo.site/t/original/i/7bb1ee10614ad68e840a8368ae87b5c5de1369469a3348abcc719e5e4b5112b9/Untitled-26.jpg)
![](https://freight.cargo.site/t/original/i/18961f6ba2d4393e72cfadbff9e375856d236cf4b7cb8349d0026489f35b759e/Untitled-25.jpg)
![](https://freight.cargo.site/t/original/i/b334876660e05dcd412df6fdc300bf4ab55e333fe201dad12e8784338ae73f83/Untitled-24.jpg)
![](https://freight.cargo.site/t/original/i/06f22c032380f769ac0636bd788c44bb79fff5315d54a4d616d6c050e0fb9dd2/Untitled-23.jpg)
![](https://freight.cargo.site/t/original/i/ef2ebfac0f4eb977ab39e3577a7b1c8dfc00dc8f044c06e62357ee2d6ae9f837/Untitled-22.jpg)
![](https://freight.cargo.site/t/original/i/025c844f249172193564ff7049f27b6bdd589a273932c7f3fbb8f8fb27318d51/Untitled-2.jpg)
// Social media posts created to promote the new site launch and rebrand.
![](https://freight.cargo.site/t/original/i/0daf61f9300b83c3fa0cc0fd2873d623f0272c92f75bcdcabd09ad13dc5718d3/5.jpg)
![](https://freight.cargo.site/t/original/i/262d2897ed78242beedd0e2c9f9d6347b0d9ca686d6a79020f0f0d542bae20fa/PHASE-SIZE-GUIDE-BLACK.jpg)
// Bespoke ring sizing charts created for customers to order custom rings online.
![](https://freight.cargo.site/t/original/i/95a27ce34ff19eb10d1951541116dad03f224d7bb0859be5012489b3bb8cc870/3.jpg)
// Art direction for “Unicus” collection photoshoot, visually interpreting the themes of “mysticism” “opulence” and “regality”.
![](https://freight.cargo.site/t/original/i/2ea06d546602e8b860ef7de346fac7a85170e0ce17407e79a0d0b6e687a5ef21/website5.jpg)
![](https://freight.cargo.site/t/original/i/36d9d541ee370795dd9fa4964f17247df396f3f05cee3bf88b24e8e24552d7aa/packaging.jpg)
![](https://freight.cargo.site/t/original/i/90e2e7d18d3dfa4cf3ec40cfadcef2289b3f2010326514d77f6f5cd15d19f1de/packaging2.jpg)
// Embossed Leather packaging for jewellery.
![](https://freight.cargo.site/t/original/i/95a27ce34ff19eb10d1951541116dad03f224d7bb0859be5012489b3bb8cc870/3.jpg)
Featured Creatives //
Naomi Ngoo
(photography)
(photography)
Tiffany Riazanova
(model)
(model)